Living with Hemophilia – Jessica Lyonford

Building a Community Online

When our client got ready to launch a new Hematology treatment, we worked with them to launch an unbranded website devoted to people living with hemophilia. Because when you're living with hemophilia there are a lot of medical terms to learn and a lot of things to remember and it can be really overwhelming. This website was full of content that made it all feel a little more manageable.

Enter Facebook, where this same hemophilia community spends a lot of time and where we could serve up even more content that is relevant, engaging and could make this community feel even more like a community. Because no one ever said Facebook posts about bleeding disorders had to be boring.

Not Alone