Daringly Expressive – Jessica Lyonford

Bold flavor is every experience.

Everyone thinks of Italy when it comes to olive oil, so when Carbonell set out to relaunch their trio of Spanish olive oils in the US market they needed to first educate people on the difference between Spanish and Italian olive oils.

The difference is that Spanish olive oil is much like Spain itself – bold, expressive and full of flavor. The website needed to tell the stories of the three flavors – each bold in its own way – so we created three separate website experiences based on the three flavor profiles. The result were three Spanish experiences that served up history, recipes and product info based on flavor preference.

Daringly Expressive - Extra Virgin