Great Brand Parents – Jessica Lyonford

We are Great Brand Parents

In February 2020, just weeks before COVID-19 shut the world down, I co-launched an ad agency aimed at helping grow responsible brands. The premise was simple: we were marketers helping businesses grow great brands.

Our branding was intentionally slice of life because we understand that brands have to fit into consumers' lives as they are, not as we want them to be. Brands that understand the importance of authenticity and compassion are brands that win loyalty and trust.

Although we closed up shop in Spring 2022, we did so after having helped some great people become amazing brand parents to brands that are going to change people's lives. And for us, that's all it was about at the end of the day - helping grow great brands.