Made to Share – Jessica Lyonford

Made with Care, Made to Share

With a limited budget and a national audience, imported Italian olive oil brand Carapelli was looking to harness social media in its first new brand campaign in five years.

Dubbed “Made with Care, Made to Share,” the campaign’s hub was a relaunched site that focused on offering recipes alongside links to Facebook, Twitter and Pinterest to encourage users to share the recipes and discuss the brand, Italian cooking and entertaining through their own pages/accounts.

The site also included shareable tips and tricks to turn those Carapelli-inspired recipes into meals worthy of sharing with family and friends. From hosting dinner parties ot pool parties and every occasion in between, there were plenty of ideas to share around.

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