Make Life Appen – Jessica Lyonford

Make Life 'Appen

To increase usage on the McDonalds app, we created a digital campaign that highlighted all the ways McDonalds could fit into your day. Because stuff happens. But you can always order through the McDonald’s app and make life ‘appen.

Long Nights :15

Rally :15

Date Night :15

OOH

To showcase the human truth associated with the freedom of grabbing breakfast on the way to wherever you're headed, outdoor featured authentic photography associated with how meals are actually consumed – in the car.

Loyalty Campaign TV

To further extend the campaign, we created video spots to celebrate a loyalty offering within the app. With no extra budget for this piece, we got creative when editting campaign footage we had already captured.