This is Serious Freedom – Jessica Lyonford

This is serious freedom.

Financial services is a sea of sameness when it comes to marketing. But Family Investment Center wanted to be different because they are different. Family Investment Center believes that money saved, spent or shared is all about living your idea of serious freedom.

Since their customer experience is different, their marketing needed to be too. They had a story to tell that would resonate with people everywhere, and it was my task to bring it to life online for them.

Brand Story

Website Redesign

Marketing Communications

Bringing the Family Investment Center brand to life consistently across multiple offices and marketing channels is crucial in telling the cohesive brand story.